Ignite FB Tracking PixelHow to Give Buyers Space to Imagine - Jon & Suzan Busch ®Realtor/e-Pro/Certified Marco Island Specialist

How to Give Buyers Space to Imagine

by Jon & Suzan Busch ®Realtor/e-Pro/Certified Marco Island Specialist 02/03/2019

Most people enjoy surrounding themselves with bright colors. Blues, purples, reds, and greens add personality to your home and bring you joy. They may set off your furniture or your favorite art. When you decorate your own home, you tend towards colors and styles that make you happy. However, as you've probably noticed even in your own family, different colors have different means for each person. While you might love that salmon pink wall, your potential buyer might not be able to get past the cat-food reference.

In addition to simple preference, an estimated ten percent or more of the population suffers from some form of color blindness, and most of them don't even realize it. Two main kinds of color blindness exist: you've probably heard of the more common red/green color blindness, but a blue/yellow color blindness exists as well that confuses blue and yellow with violet. That means the gorgeous pale yellow you chose might look like a bright violet to them. If a buyer knows about their color blindness, they plan for it, but most sufferers have no idea, they've just always seen colors this way.

You don’t want to turn off a promising buyer because you chose colors that were too bright, or didn’t account for variations in color blindness. A lot of buyers may not actually be color blind, but instead, become blinded by your palette. If buyers can't visualize the room with their belongings and their family, they won't want to purchase the home.

The Solution: Go Neutral

In the past, real estate and staging professionals used to solve this problem by asking clients to paint their entire home white. While white will still work, you can also benefit from using one of the other modern neutral tones. These off-white and gray sophisticated palettes can compliment your existing furniture and architectural features. Paint manufacturers and interior designers are always trying new neutral tones by adding warm or cool undertones to whites and grays. Check out the latest palettes for your season and use them to keep some color, dimension, and depth to your walls without overpowering your potential buyers' ability to picture the home the way they want it.

One long-lasting trend is to use some darker neutral on the walls balanced by bright white trim. This combination has a brightening effect around window and doors and evokes a warm response in many buyers. Make sure to check the trends in your area, since some regions will prefer one set of neutrals over another. In some areas, soft blues and greens work well for neutral tones.

Talk to your local real estate professional about the best painting choices for your property before investing in ten gallons of white.

About the Author

Author
Jon & Suzan Busch ®Realtor/e-Pro/Certified Marco Island Specialist
Born in Chicago, IL and lived in the Northwest Suburbs. Moved to Tempe, AZ to attend college at Arizona State University. Graduated with Cum Laude Honors93'. My 9-year previous career was mostly in Law Enforcement with the Attorney General's Office, Phoenix Police Dept., and The Maricopa County adult probation Department. Over 19 years ago, I moved to Marco Island to enjoy a lifestyle and pursue a career as a Realtor®. I started my real estate profession by working as an assistant to a Top Producer for over one year to gain valuable experience. During the past 19 years, selling real estate has become my passion. I have since become a Top Producer myself for the past 18years and ranked #25 in total sales for the State of Florida within the Berkshire Hathaway Florida Realty network 2015. I am committed to old-fashioned customer service, integrity, and professionalism. Awarded"Five-Star Customer Service Real Estate Agent" by Gulfshore LifeMagazine 14 years in a row. Numerous references are available upon request of my satisfied past and current clients. In June of 2016, Suzan retired from a 25 year career in women’s retail and joined her husband Jon Busch in his Real Estate business. Suzan was a District Sales Manager for White House-Black Market traveling to stores in Florida, the Caribbean, and at times all over the Southeastern United States. Her work life was all about being in the field traveling and managing up to 72 stores. She worked with her Store Teams to maintain the corporate vision and customer service level they are known for. As a native of Collier County, it was a dream job for someone growing up in such a small town (Naples) area! After 25 years it was time for something new and what better way to transition from selling women’s clothing and customer service than to go straight into selling Real Estate. It has been an amazing transition. Interacting with our customers is the best part! She has gotten her Marco Island Specialist Certification and loves to do Open Houses. She is great at meeting new people, getting to know them and helping them find their Marco Island dream home and life style! *Awarded #25 Realtor in the BHHS Florida Realty network in total sales for 2007 and 2015! •Certified Fine Homes Specialist, Property Disclosure, Fair Housing, real estate and Anti-trust. •Winner of Leading Edge Award for 2003, 2008, 2009, 2011, 2012, 2014, 2016,and 2017. Honor Society Award for 2001,2002, and 2010. Winner of Chairman Circle Gold Award (top 2% of Realtors) for 2004, 2005, 2006, 2007, and2015. •Realtor Board member of the Professional Standards Committee, since 2002. •Bachelor of Science Degree in Justice Studies, Minor in Pre-Medicine, Cum Laude Honors at Arizona State University, 1993. •Ed Klopfer Real Estate School Graduate 1999. •Advisory Board Member for Marco Island Prudential Florida Realty Office 2001,2004, 2005. •President Circle Award for top 2% in Sales within Berkshire Hathaway Realty Florida network 2016. •Sales Leader for 1st Quarter of 2018, in the Marco Island Branch Office. Certifications and Recognitions •REALTOR® licensed salesperson •Member of the Marco Island Board of Realtors •Associate member of the Naples Board of Realtors •Member of FAR (Florida Association of Realtors) •Member of NAR (National Association of Realtors) •e-Pro Certified • Marco Island Specialist certification MIAAR on May 30, 2014